The Walt Disney Company Category Manager in United States
A) PRINCIPAL RESPONSIBILITIES
Manage regional licensees:
Implement regional Category plan / strategy
Develop & execute appropriate local market category plans
Develop, implement and achieve yearly revenue budget for the category.
Ensure licensees have full understanding Disney’s business standards, directions and strategies. Manage licensees to achieve yearly targeted budget.
DETAILED DESCRIPTION OF ALL RESPONSIBILITIES
Implement regional category plan / strategy.
Develop local market category plan in line with regional strategy & plan.
Undertake market analysis to follow or proactive meet trends & regulations, monitor sub-categories and retail performance, and determine & develop Disney’s segment share.
Determine category key drivers (franchise, products, price, and retail channel) for DCP to expand brand presence consistently with retailer needs.
Contribute to regional discussion of the category on behalf of the local market.
- Category Management
Develop, implement and achieve yearly revenue budget
Identify & contract new licensees instrumental in the development of the category
Identify product, franchises, and channel gaps and ensure that the plans in place to fill the gaps.
Manager Contract Renewals based on category plan.
Assist the establishment of efficient distribution services.
Provide account management to top licensees for long term business development.
Coordinate with DCP Compliance Group to ensure licensees comply with Disney’s labor standards.
Ensure licensees’ thorough understanding and compliance of Disney’s contract, terms and conditions.
Identify and develop manufacturing centers of excellence (global and regional).
Regularly communicate with Key licensees and conduct performance reviews (quarterly).
- Retail Management
Work with key retail account to manage Disney’s product range and presence at retail.
Work with buyers from key retail accounts to develop business opportunities, managing product sourcing, mix / range, pricing and new programs specific to each retailer’s shopping profile.
Act as communication link between Disney and licensees and retail buyers.
Conduct retail accounts performance review and marketing update (quarterly).
Identify signage and merchandising needs.
- Creative Management
Direct product development with DCP Product Developer consistently with category plan and ongoing product quality improvement program.
Administer and coordinate licensee’s product approvals with DCP Product Developer.
- Finance Management
Responsible for the category budget & bottom line responsibility.
Provide category forecast on quarterly basis (revenue grading).
Responsible for collection past due accounts receivable.
- Marketing Management
Coordinate with DCP Retail, Sales & Marketing team to support sales promotion, events and advertising in the local market.
Work with DCP Retail, Sales & Marketing Team to ensure better understanding of consumer profiles and market needs.
Ensure appropriate licensees implement the Disney visual merchandising programs.
- Information Systems
Maintain competency in DCP business systems
Insight (Contract Admin. & Royalty reports)
SAP (Travel expenses & Purchase Orders)
C) WORKING RELATIONSHIP
Internal - PRC Other DCP LOB & Business Units
Regional Licensing LOB.
Global Licensing LOB
External - Licensees (existing and potential)
Key retail accounts
(In $, human resource and other terms)
Timely implement global, regional and local market Category strategy / plan.
Achieve or exceed revenue as per budget.
E) REQUISITE QUALIFICATIONS AND EXPERIENCE
- University graduate, preferably Marketing or Business Commerce.
Minimum of 5 years working experience in related industry at merchandising, marketing or sales related undertakings.
Intelligent, self-directed, self-starter, good ability to work within a team.
Good analytical skill and understanding of business and financial concepts.
Strong interpersonal and communication skills
Strong negotiation and presentation skills.
Committed to excellence.
- Other requisites, languages
Fluent English and Mandarin.
Hands on experience on PC software applications (e.g. Word, Excel & PowerPoint)
Job ID: 507397BR
Location: ,China (Mainland)
Job Posting Company: The Walt Disney Company (Corporate)