The Walt Disney Company Senior Specialist, Recruitment Marketing in China
This is an excellent opportunity for an experienced marketing / communication / employer branding professional to contribute to the strategic development and implementation of key employment marketing strategies for Shanghai Disney Resort. Together with Recruitment Marketing Manager, this important role will be involved in the development and implementation of internal and external channel promotion strategy to enhance the company’s employer brand among target groups and drive highly qualified applicant flow to meet hiring requirements for significant business growth in the coming years. This individual must also have the ability to develop internal and external communication messages and maintain favorable relationships with key stakeholders.
This critical role will develop and execute comprehensive marketing strategies, including recruitment marketing analytics, channel management, internal referral, candidate engagement, which would support recruitment for all business areas within Shanghai Disney Resort.
In general, contribute to develop overall recruitment marketing strategies with professional insights and ensure flawless execution;
Effectively manage various media and channels, and actively track the efficiency of them to ensure superior ROI;
Leverage technology to enhance the candidates experience while broadening reach and driving process/efficiency improvements;
Contribute to the quality of hire objectives through the rigorous implementation of creative sourcing strategies that will reach and capture a diverse audience (Active and passive candidates, college, niche markets, professional organizations);
Actively drive internal referral program to bring better results;
Partner with professional hiring team with strategic marketing consultation;
Partner with internal and external marketing sources to stay aware and educated on innovative and creative marketing tools and practices in the industry;
Partner with External Communications and Internal Communications to establish guidelines/philosophy and utilize both existing and innovative ways to communicate and connect with audiences;
Basic Qualifications :
About 5 years’ experience in recruitment, marketing or employer branding (Development of creative, management of assets, development of media plans, evaluation of effective media tactics, social media management etc.);
Bachelor degree in Human Resources, Marketing, Communication, Business or equivalent; Master Degree is preferred;
Preferred Qualifications :
Ability to analyze and draw marketing implications from research and other data sources; as well as the ability to track the ROI of all marketing investments;
Ability to evaluate creative marketing concepts and trends in the areas of content, layout and design;
Proven project management skills, and ability to effectively manage multiple priorities with great attention to detail;
Problem solving skills, as well as strong consultative and interpersonal skills;
Moderate to advanced working knowledge of: SAP- HR Administration, ATS systems, Adobe Creative Suite (Photo Shop & Illustrator), and/ or HTML production, is preferred;
Exceptional communication skills (bilingual in Mandarin and English).
Additional Information :
Job ID: 529013BR
Job Posting Company: Disney Parks & Resorts