The Walt Disney Company Digital Marketing Manager in China

The Manager, Digital Marketing is responsible for developing and implementing strategy for Social and Digital marketing, including sub areas (e.g. website, lead management, digital media, social media).

He/She is also responsible for ensuring that each of the key markets has a development roadmap to achieve leadership across Social and Digital, and that the activities on the roadmap and plan are implemented on time and within budget.

#LI-LIC

Responsibilities :

  • Plan and implement strategies of digital marketing and social media (paid & organic), mobile marketing and owned online channels.

  • Liaise with global digital team to further develop and plan digital strategies for local market.

  • Plan, execute and own marketing campaigns and digital marketing initiatives to generate brand/franchise awareness, and drive traffic and sales and engagement.

  • Manage digital agencies to support programs, campaigns and community management.

  • Identify and negotiate partnerships for co-branded campaigns.

  • Grow new digital platforms in mobile and social applications.

  • Plan and own the digital work process, establishing good working relationships with internal stakeholders/LOBs.

  • Responsible for digital reporting/tracking and analysis.

  • Manage digital budget and able to prioritize projects to meet team objectives.

Basic Qualifications :

  • 5-8 years of marketing experience, with hands on experience in digital marketing campaigns and direct marketing programs

  • Proven multi-channel marketing expertise – with a heavy emphasis on online and direct to consumer marketing

  • Proven experience developing value propositions for consumers – whether through product, marketing campaign or loyalty program development

  • Experience in effective consumer communication including creative strategy and messaging

  • Negotiation and partner management skills

  • Experience interfacing effectively with multiple levels of management, ranging from senior corporate executives to line managers

  • Experience creating concrete, actionable marketing plans for new programs based on consumer research and hypotheses, without historical results

  • Excellent written and oral communication skills and negotiation skills – particularly within large organizations

  • Self-motivated, results-driven with excellent attention to detail

  • Must be a strong team player

Job ID: 554115BR

Location: ,China

Job Posting Company: The Walt Disney Company (Corporate)