The Walt Disney Company Exe/Assistant Manager, Franchise&Brand Management (12 months contract) in Singapore, Singapore
For over 90 years, The Walt Disney Company has been the preeminent name in the field of family entertainment; the Disney name has symbolized creativity, innovation, trust, decency, optimism and quality. It is also the world's biggest family entertainment company powered by the biggest brands in storytelling: Disney, Pixar, Marvel, ABC, ESPN and Lucasfilm.
Walt Disney Southeast Asia was integrated in 2012 and have undergone rapid growth across multiple territories. With our regional headquarters located in Singapore, we also have offices in the region including Indonesia, Malaysia, Thailand, Philippines and Vietnam. We accelerate growth in our markets through local partnerships, increased localisation and focus on high growth markets.
As of now, we have more than 300 permanent Disney employees are focused on creating happiness for you and your families through magical moments and lifelong memories.
Our Business are genuinely diverse and dynamic. The range of work is impressive and challenging. Add to that the tremendous geographical coverage of this Region and you have a role which is truly varies. In view of Southeast Asia’s growth, we are now looking for an Executive/Assistant Manager, Franchise & Brand Management to lead us in the next stage of expansion. Partnering closely with our Senior Manager, Disney Media+ and Franchise & Brand, you will support the team for Franchise & Brand in the stewardship of The Walt Disney Company brand and the intellectual property franchise development across all divisions of The Walt Disney Company including brand and franchise strategies, planning and cross-divisional execution to drive business growth for each property
Manage the approval process for franchise initiatives across all TWDC divisions
Proactively maintain consistent communication tools (e.g. Franchise Box Site) to ensure connectivity and information flow across all divisional stakeholders and leadership.
Create and update, regional and local sales and marketing materials including pitch kits, sell-sheets, sizzles and video content using Keynote, PowerPoint, Photoshop etc.
Maintain and distribute global multi-year cross-divisional franchise plans with supporting insights and calendars for divisional planning and execution purposes
Assist in developing and creating the necessary materials required for Disney Showcases, franchise workshops, content screenings, story pitches, and brainstorms.
Under the guidance of the Brand & Franchise Lead, develop robust strategic Brand & Franchise insights that tell the brand and franchise story.
Prepare Brand Training materials for internal and external stakeholders and partners.
Work across divisions to ensure marketing executions meet brand and franchise guidelines, whilst consistently promoting and championing existing tools e.g. Brand Central.
Provide competitive information, research, marketplace insights and other analytics to help build regional and country strategies for each franchise
Project manage integrated campaigns, working in close collaboration with key stakeholders to ensure activations are on-brand, meet objectives, timings and are leveraged across divisions.
Manage communication across all divisional stakeholders and external partners including, but not limited to, campaign pitch decks, calendars, campaign assets, post campaign results.
Perform any other duties, as may from time to time be assigned from management team.
Basic Qualifications :
3+ years of experience in marketing, brand development, promotions or sales for a multi-national company.
Experience working with or for multiple divisions of a major entertainment company.
Experience working in diverse international emerging territories
Experience working one or more marketing disciplines including consumer marketing, promotions, sponsorships, publicity and/or special & live events.
High level of proficiency in Keynote, PowerPoint, Photoshop and web based applications
Able to manage multiple projects and priorities
Works well under pressure and to tight timelines
Excellent verbal and written communication skills
At Disney, having a diverse workforce is critical to our business. We welcome a variety of opinions, ideas and perspectives to ensure we continue to top our own performance and represent our global marketplace. When our people reflect the communities we serve, it enhances the way we connect to our guests, audiences and consumers. Together, we work toward an inclusive environment that fosters creativity, innovation and camaraderie across all of our companies.
Job ID: 525712BR
Job Posting Company: Walt Disney International