The Walt Disney Company Business Development Manager (Hong Kong Disney Land) in Singapore, Singapore
Manage a business development cast and support the International Sales Team to achieve the stated KPI(s) including admission, room night, trade marketing activities as well as other related indicators for Singapore , Indonesia, India and Malaysia markets. The job holder is required to establish solid in-market trade network, to identify market specific consumer and travel trade trends and support the Senior Manager, in the formulation of locally relevant distribution strategies. With extensive market insights, the job-holder is required to develop, plan, and launch market relevant trade marketing programs to drive attendance and room night conversions.
Besides the traditional travel trade, the job holder should be knowledgeable in online travel developments and able to tap into this growing trend to launch specific promotional activities leveraging on relevant OTA partners. The job holder should also have the ability to negotiate and work with other 3rd party partners to launch promotion programs leveraging on resources from partners that include (but not limited to) TWDC, DCP, airlines, credit card companies, and other 3rd party partners.
Achieve or exceed the agreed goals of admission (theme park) and room night (2 hotels) from the respective region. Create market presence in different trade channels, formulate business development initiatives which contribute to the bottom-line and review timely on the distribution efficiency of existing account portfolio
Manage and lead a business development cast with effectiveness, and ensure he or she achieves the agreed sales goals of admission and room night (2 hotels).
Support and work with Senior Manager, Business Development on all managerial issues related to the office
Execute all agreed sales tactics and trade marketing programs (training and education included) for ensuring maximum efficiency on resources spent.
Prepare reports, updated account information, trade and competitors’ intelligence to Senior Manager, Business Development - International.
Basic Qualifications :
The job holder should have minimum 8 years of experience of travel trade operation, plus the required business acumen to identify potential area for business growth and hence prioritization on his/her job focuses. He or she should possess certain trade network in the responsible catchment area to add value to both the team and company. The person on this position should also demonstrate sufficient level of people management skills and experience to support the team.
This position requires keen ability to identify market segment, develop products for specific wholesaler channels and derive appropriate marketing tactics to promote specific products. Outstanding negotiation skills are needed to manage a portfolio of trade accounts in a particular catchment area. A high degree of complexity is involved in dealing with scarce resources allocation, balancing cost and benefit between the company and travel agents, motivating the trade in a sustainable manner with the ultimate goal of delivering results that is in line with the expectation. This position is highly result-oriented as business result is accounted for half of the overall performance appraisal’s grading. Job holder should be able to work under pressure.
Nature & Area of Impact:
The performance of the job holder has high impact on both revenue (measured by admission and room-night) from his or her responsible catchment area as well as relationship/reputation of the company.
High level of interpersonal skills is required to bridge internal parties and build sustainable relationship with external parties which will be pivotal to the fulfillment of stated KPI(s).
The decision-making scope includes but is not confined to evaluation of performance and qualification of wholesalers, allocation and utilization of co-op marketing budget, application of sales products in various distribution channels.
Fluent in both verbal and written English. Additional language is a plus.
At Disney, having a diverse workforce is critical to our business. We welcome a variety of opinions, ideas and perspectives to ensure we continue to top our own performance and represent our global marketplace. When our people reflect the communities we serve, it enhances the way we connect to our guests, audiences and consumers. Together, we work toward an inclusive environment that fosters creativity, innovation and camaraderie across all of our companies.
Job ID: 563237BR
Job Posting Company: Disney Parks & Resorts