The Walt Disney Company Assistant Studio Marketing Manager - 12 months contract in Singapore, Singapore
The Assistant Marketing Manager is responsible for planning and executing movie marketing activities and initiatives in Singapore. This person will be an expert in marketing strategies, with a pulse on consumer behaviour and habits across various segment groups, as well as market trends. Work closely with internal and external stakeholders to develop a robust marketing campaign. Based in Singapore, this position will report to the Sr. Manager, Studio Marketing.
Assist to plan and execute marketing campaigns, develop strategies and manage agency partners on deliverables.
Develop marketing activities within provided marketing budgets, negotiate cost and terms with vendors.
Develop and maintain effective relations with the media, advertising and promotional partners.
Execute events from ideation, sourcing venue and sponsors, planning, to marketing and on-ground support for actual event.
Fast-paced and challenging position which includes frequent creative involvement.
Work with local exhibitors (cinemas) to develop in-theatre promotions.
Build and manage media relations. Pitch publicity stories to the media and negotiate maximum feature and coverage.
Manage studio entertainment social media platforms, driving reach and engagement to increase brand affinity.
Manage social influencers engagement to support studio activations
Assist in marketing partnership campaigns execution, liaising with partners and working with respective studios for approvals.
Communicate effectively across Disney lines of businesses.
Responsible for casual buyer duties for submission into SAP.
Uploading studio promotions for HQ studio approval.
Basic Qualifications :
A university degree holder, preferably in business management or marketing.
Minimum 4 years hands on advertising or FMCG marketing experience. Entertainment marketing experience will be an advantage.
Direct experience running or assisting to run campaigns across various media (ie. Outdoor, online, TV, radio, print, mobile, social media).
At Disney, having a diverse workforce is critical to our business. We welcome a variety of opinions, ideas and perspectives to ensure we continue to top our own performance and represent our global marketplace. When our people reflect the communities we serve, it enhances the way we connect to our guests, audiences and consumers. Together, we work toward an inclusive environment that fosters creativity, innovation and camaraderie across all of our companies.
Job ID: 551420BR
Job Posting Company: Walt Disney International