The Walt Disney Company Marketing Executive – Content Planning in Richmond, Australia
We are seeking an experience Marketing Executive to join our Content marketing team on a 12 month contract to support the Marketing Manager – Content Planning in the development of content marketing strategies and executing content plans in partnership with line of business marketing teams including Disney Consumer Products and Franchise. The role will be responsible for assisting in developing and executing the appropriate content strategy, maintaining calendars, working collaboratively with lines of businesses on the most effective content, creative formats and distribution plan for their marketing campaigns. The role sits within the Consumer Engagement and Content Marketing team and will collaborate with other team members focused on Content Services and Social.
Responsibilities : Content Planning – Strategy
In supporting the Marketing Manager – Content Planning:
Monitor trends, tools, and applications. Ensure that TWDC is first to market with key trends that will drive growth in engagement and conversion
Gain knowledge, keep up to date with broader digital and marketing trends and developments
Content Planning – Campaigns
In partnership with business area marketing team and the consumer engagement and content marketing team:
Under the direction of the Marketing Manager – Content Planning, support creation of content strategy and plan; utilising global assets and developing a plan for local content creation as required.
Ensure asset creation from external parties is on strategy according to content plan
Support the development of the campaign content strategy for the selected owned, shared and paid platform – working with the business area to maximise performance
See through the creation of campaign content calendars through to distribution/scheduling and support cross company alignment Ongoing management of cross business calendars to ensure key beats throughout the year are communicated clearly to the
Content Planning team.
Support the distribution d amplification of content via owned, shared and bought media channels, briefing and managing agency relationships as required.
Support Marketing Manager – Content Planning in creation and dissemination of a dashboard for each business area to ensure monitoring and maximisation of ROI
Support the Performance Marketing Manager and agency partners to create a learnings and actions focused post campaign report
Ensure campaign learnings are generated and disseminated to all stakeholders and the agreed learnings are actioned within future campaigns
Management of digital materials and communication of their availability and usage guidelines to the marketing teams across The Walt Disney Company (TWDC)
Manage local distribution of global micro-content in line with overarching strategy
Engage stakeholders on a regular basis and collate reports as required
Support the seeding and distribution of publicity material as required.
Content Planning – Optimisation & Reporting:
In partnership the Manager – Content Performance
Partner with the Performance Marketing Manager and agency partners to optimise the campaign based on real time performance analysis and insights.
Create and disseminate a dashboard for each business area to ensure monitoring and maximisation of ROI
Partner with the Performance Marketing Manager and agency partners to create a learnings and actions focused post campaign report
Ensure campaigns learnings are disseminated to all stakeholders and the agreed learnings are actioned within future campaigns
Approvals of plans and materials by relevant stakeholders
Report preparation as required and directed
SAP – all related aspects including generation of POs and effective invoice and payment processing
Development and ongoing maintenance of annual cross-business calendars
Development and ongoing maintenance of annual cross-business media calendars
Assist in preparation of reports and presentations, as required and directed
Basic Qualifications :
A minimum of 3 years Administrative/Finance/Commerce/Marketing experience in a Corporate environment
Intermediate understanding of media with experience dealing with agencies
Intermediate understanding of social media and experience managing social campaigns
Sound project management experience
Proficiency in Keynote & Powerpoint
Preferred Qualifications :
Knowledge of paid media and traditional media channels
Demonstrated success with brands utilising social media as a core platform
Demonstrated knowledge of digital performance media, planning and execution
Required Education :
- Tertiary qualified in Business/Commerce or Marketing
Company Overview :
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
Additional Information :
- 12 month Fixed term Contract
Job ID: 571791BR
Job Posting Company: Walt Disney International