The Walt Disney Company Sr. Director, Product - CRM & Marketing Automation in New York, New York

Fans demand access to content on their own terms on any device, anytime, anywhere. We are those fans. As a result the BAMTECH Media team helped pioneer live event streaming over the Internet in 2002 for Major League Baseball. The passion to improve that experience led to many impressive firsts: the first 720p or “HD Ready” stream, the consecutive record for concurrent streams and the first stream in 8K ultra HD. Today BAMTECH Media has a proven, scalable platform that powers direct-to-consumer applications for leading entertainment brands; and is now a major player in sports and eSports rights acquisition.

BAMTECH Media is a place for the creative and the bold. We’re seeking talent across disciplines to join our team. Whether New York City, San Francisco, Manchester or Amsterdam we provide opportunities to elevate your career and transform an industry.

Responsibilities :

  • Lead the strategy, definition, development and execution of BAMTECH Media’s consumer lifecycle growth tools and CRM capabilities across consumer streaming services, including ESPN+ and Disney’s forthcoming streaming service

  • Identify all aspects of the marketing automation stack and CRM system including features, functionalities and capabilities in an effort to drive marketing efficiency across the customer lifecycle

  • This effort will result in improvement of cost per acquisition, increased retention, reduced churn, increased customer lifetime value, among other growth KPIs as well as a personalized and delightful customer experience

  • Develop and document marketing business requirements to meet the global needs of BAMTECH stakeholders

  • Collaborate with team members from across the organization including Engineering, Data Science/Analytics, and Platform to build a strong, flexible marketing automation technology and capability stack

  • Working with the cross-company team develop a build vs partner strategy; identify and select vendors; draft and issue RFPs for services, if applicable

  • Manage the resourcing and execution of established plan

  • Establish a center of excellence for all marketing automation and lifecycle marketing across businesses and channels (email, push, landing pages, direct mail, retargeting, in-product, etc.) to improve growth KPIs

  • Partner with marketing, business owners and data science for segmentation, and optimize user journeys and conversion paths

  • Test and monitor KPIs and campaign data to proactively make recommendations to various marketing teams and business owners; pivot when necessary

  • Responsible for determining the set of metrics to measure deliverability, list hygiene and retention campaign performance to improve activation and customer experience

Basic Qualifications :

  • 7-10 years of experience in marketing automation product management or product development

  • Advanced knowledge of marketing automation best practices for consumer-facing businesses; stays on top of latest industry developments and trends

  • Proven track record of building and scaling enterprise-grade marketing services/software/tools for an international business

  • Expertise in the latest technologies for lifecycle marketing

  • Experience managing areas and technologies as part of an enterprise marketing automation solution including: CRM, DMP, email systems, push notification systems, analytics, data warehouses

  • Significant experience developing and executing integrated marketing campaigns along the customer journey

  • Experience building and mentoring a team of technical marketing professionals

  • Demonstrable skills around implementing acquisition and CRM campaigns using a test and optimize strategy; analysis of ROI and campaign performance

  • Understanding of laws and regulations affecting direct digital marketing campaigns including VPPA, GDPR and CAN-SPAM

  • Familiarity with SQL or similar query language; outstanding analytics/data skills

  • Excellent verbal/written communication, organizational skills and attention to detail

  • Prefers to work in a high-performing, entrepreneurial environment. Self-starter who can work collaboratively and independently

  • Strategic thinker with operational excellence

  • Must love working with ambiguity and have a desire to drive innovation and results in a high-profile; deadline driven organization

Required Education :

  • Bachelor's degree required

Preferred Education :

  • Master’s degree preferred

Job ID: 546820BR

Location: New York,New York

Job Posting Company: The Walt Disney Company (Corporate)