The Walt Disney Company Senior Manager, Franchise and Performance in New York, New York

To help drive ad sales revenue, Sales Communications develops strategic marketing communications, delivered in creative ways, to persuade clients to partner with ESPN. Our materials leverage a combination of compelling visual storytelling, thoughtful design, research-fueled insights and unexpected motifs to deliver ESPN’s message to the advertising marketplace. The ideal candidate will have multimedia experience, as well as some experience with the Hispanic/multicultural marketplace.

Responsibilities :

  • Develop and personally produce customized, smart, creative and persuasive ad sales messaging around:

  • ESPN/ESPN Deportes sports and franchise positions

  • Key research stories

  • Data positioning

  • Overall ESPN/ESPN Deportes stories

  • Develop and produce a wide range of client-ready sales communications as required by given project parameters:

  • Material and positioning with ESPN Ad Sales app

  • Persuasive talking points

  • Creative collateral materials (poster-boards, hand-outs, brochures, etc.)

  • Presentations that visually convey compelling positioning stories

  • Videos (simple sizzle videos and more complex positioning videos)

  • Electronic communications (ex. emails and webpages)

  • Close collaboration with Sales Communications peers and cross-functional teams including Sales, Marketing, Data and Research

  • Drive creativity by developing new and different ways to help ESPN lead in the marketplace

  • Regular interaction with vendors

  • Attendance at Sales and Marketing meetings to maintain knowledge of latest ESPN priorities, sales opportunities and position in the marketplace

  • Opportunity to attend and present at Client/Agency meetings at discretion of sales teams

  • Supervise and train direct report(s)

Basic Qualifications :

  • 6+ years’ experience in related fields (marketing, sports marketing, advertising or communications)

  • Excellent strategic and creative thinker, with strong storytelling skills

  • Visual problem solver with strong design sense

  • Excellent verbal and written communication skills

  • Process thinker with strong organizational skills to meet the demands of multiple time-sensitive assignments simultaneously

  • Superior PowerPoint skills

  • Well-versed in Photoshop and knowledge of Illustrator a plus

  • Desire to build relationships and encourage teamwork

Preferred Qualifications :

  • Spanish fluency

Required Education :

  • Bachelor’s Degree

Additional Information :

Relocation assistance is not provided for this role

Job ID: 584937BR

Location: New York,New York

Job Posting Company: Media Networks