The Walt Disney Company Senior Manager, Affiliate Marketing in New York, New York
BAMTECH Media is a leading technology services and video streaming company owned by The Walt Disney Company, MLB Advanced Media and the National Hockey League. BAMTECH is passionate about the high-quality experiences and monetization results we deliver for our customers, their audiences and our fans. By driving technological innovations, BAMTECH aspires to become the leading distributor of direct-to-consumer live entertainment and the premier provider of video streaming solutions globally.
The Customer Acquisition team is tasked with driving new subscriber growth to BAMTECH. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The Senior Manager of Affiliate Marketing will play a critical role in launching a new affiliate business from scratch. Specific responsibilities will include developing and executing the strategy, building partnerships with vendors/affiliates and optimizing campaigns and budgets. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel. This is a great opportunity for a candidate who wants to build out a new performance marketing team and be at the forefront of digital innovation and growth. This is a highly collaborative role which will interface with BAMTECH internal team as well as high-profile external partners.
Develop & implement strategies to drive subscriber acquisition, conversion & efficiency
As channel scales, determine staffing needs and build out team
Select, onboard & manage key vendors – affiliate operator and/or agencies
Identify affiliate partners and build/manage direct relationships with top partners
Develop strategy across affiliate ecosystem including sell-in documents, bounty models & contracts
Develop robust test & learn plan, based on data & analytical insights, to improve performance throughout the conversion funnel
Manage & optimize budget across partners
Drive innovation with partners to get them excited to promote our product
Basic Qualifications :
5-7+ years digital marketing experience including affiliate channel management; preferably in a subscription-based business
Deep knowledge of affiliate space and how to optimize to drive performance across various affiliate models
Highly analytical mindset with a deep understanding of acquisition funnel, economics and profitability levers
Strategic self-starter who is comfortable navigating white space. Must have a proven track record of driving projects from conceptions through implementation. Tech projects a plus.
Strong partner or client management skills.
Passion for innovation, creative problem solving, and building strong relationships with both internal and external stakeholders.
Demonstrated ability to articulate a vision and motivate, inspire and challenge a high-performing team to achieve that vision.
Flexibility & ability to work in a fast paced and dynamic environment.
A strong communicator with a can-do, positive attitude and a strong desire to get things done.
Sense of humor and desire to have fun!
Job ID: 567770BR
Location: New York,New York
Job Posting Company: Media Networks