The Walt Disney Company Manager, Integrated Media in New York, New York

The Media Team at ESPN develops innovative communication strategies & media plans that drive brand awareness, fan engagement, and tune-in across all properties/platforms to impact the ESPN business & brand.

The Manager, Integrated Media will provide strategy and thought leadership in creating, monitoring and executing the development of integrated media plans using on & off channel. This role works with multiple in-house teams and external agencies on a daily basis, in a leadership position and have autonomy of their campaigns.

The ideal candidate possesses outstanding organizational skills, and the ability to handle multiple projects simultaneously while meeting deadlines, with a positive attitude. Must enjoy working in a fast-paced, dynamic environment, and a proven ability to handle a high-volume workload.

This role reports into the Associate Director, Integrated Media.

ESPN, Inc., The Worldwide Leader in Sports, is the leading multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia sports assets with over 50 business entities.

Responsibilities :

  • Create the strategy and framework of the communication/media plans that will deliver on goals

  • Lead media strategy and planning of annual campaigns bespoke to fan behavior, and objectives

  • Provide performance analysis, optimizations/rationale, ROI, and insights for campaigns

  • Support the Associate Media Director with IMC Framework across Brand and sub-brands

  • Manage day to day work with greater marketing teams: brand teams, in-house creative agency and media agencies towards a seamless and integrated marketing campaign; ensuring creative is well aligned to strategy; consult on best practices by platform

  • Guide Associate Manager/Coordinator through fundamentals of the planning process

  • Delegate responsibilities, mentors, and trains Media Coordinator including oversight into her projects – monitoring for progress and accuracy of all communication plans/assignments

  • Represents Fan Engagement team on cross functional marking teams

  • Work closely with internal teams to drive information gathering and data analysis efforts to be fan centric and platform agnostic.

  • Stay on top of sports industry trends, ad products, consumer and viewing behaviors to inform media plans

  • Perform other responsibilities as assigned

Basic Qualifications :

  • Minimum 5 years of related experience in integrated media planning (brand, corporate, agency or publisher side preferred)

  • Must have knowledge of TV, radio, digital, mobile, print, OOH, search and social media planning/buying

  • Strong knowledge of media landscape, terminology, and measurement

  • Passion for data-driven marketing and experience with devising effective strategies based on true insights

  • Proven track of IMC development or experience developing marketing campaigns from scratch including positioning framework, audience identification, media strategy and launch roadmaps

  • Record of being an effective manager, delegator, and leader

  • Proficiency in Excel and Microsoft Office; familiarity with DoubleClick and social media platforms a plus

  • Genuine interest in sports and is excited to influence and impact the fan experience

  • Domestic Travel required, approx. 25%

Preferred Qualifications :

  • Proficiency in Excel and spreadsheets

  • Detail oriented

Required Education :

  • Bachelor’s Degree

Job ID: 555298BR

Location: New York,New York

Job Posting Company: Media Networks