The Walt Disney Company Insights Analyst in New York, New York
About BAMTECH Media:
BAMTECH Media is a leading technology services and video streaming company owned by The Walt Disney Company, MLB Advanced Media and the National Hockey League. BAMTECH is passionate about the high-quality experiences and monetization results we deliver for our customers, their audiences and our fans. By driving technological innovations, BAMTECH aspires to become the leading distributor of direct-to-consumer live entertainment and the premier provider of video streaming solutions globally.
Fans demand access to content on their own terms on any device, anytime, anywhere. We are those fans. As a result the BAMTECH Media team helped pioneer live event streaming over the Internet in 2002 for Major League Baseball. The passion to improve that experience led to many impressive firsts: the first 720p or “HD Ready” stream, the consecutive record for concurrent streams and the first stream in 8K ultra HD. Today BAMTECH Media has a proven, scalable platform that powers direct-to-consumer applications for leading entertainment brands; and is now a major player in sports and eSports rights acquisition
BAMTECH gives consumers the freedom to access content on their terms across any connected device, time, or location. By driving technological innovations, BAMTECH aspires to become the leading distributor of direct-to-consumer live entertainment and the premier provider of video streaming solutions globally.
The Analyst is responsible for partnering with the business, marketing, finance and data & analytics teams to optimize go-to-market campaigns to improve acquisition efficiency and identify retention opportunities. This role will also be responsible for using, understanding, and sharing out to the organization relevant and insightful insights from a vast array of data sources focusing on the full acquisition funnel.
Work with BAMTECH's business, marketing, finance, data & analytic teams and partners to optimize go-to-market campaigns
Run statistical models on data to determine variables most likely to positively impact marketing campaigns
Ability to analyze and make decisions for every step of the acquisition funnel
Keep abreast of industry happenings and report findings back to the business
Closely collaborate with the Marketing team to align findings and ensure data is being harmonized across multiple sources for inclusion into strategy sessions
Conceptualize and brainstorm ideas and strategies to increase campaign ROI and identify new opportunities
Analyze historical sales and marketing data for the creation of predictive models that forecast performance
Basic Qualifications :
Minimum of 3 years of relevant work experience in digital analytics, digital marketing, 3rd party research, sales analysis, paid media KPIs, and affiliate marketing.
Successful track record of delivering data-driven decisions to support marketing team KPIs including: reducing cost per acquisition/churn, increasing engagement/lifetime value of customer
Data-driven and analytical with experience working in a metrics/KPI driven organization
A self-starter with an entrepreneurial spirit who can navigate complex organizations and set strategic direction from data analysis
Prior experience working in campaign analysis for a creative or marketing agency/department a plus
Expertise in user acquisition and subscription services included full marketing funnel metrics analysis
Critical thinker with an understanding of data structures and the ability to vet the inputs, pull and analyze data, and to draw conclusions/make recommendations
Expertise with analytics and optimization tools such as Adobe Marketing Cloud (Omniture) (Target) and/or Tableau
Experience desired in the OTT space and/or streaming media industry
Required Education :
- Bachelor’s degree in marketing, business, market research, statistics, or related field
Company Overview :
At Corporate, you’ll team with the best in the business to build one of the most innovative global businesses in any industry. Uniquely positioned at the center of an exciting, multi-faceted Company, the forward-thinkers at Disney Corporate constantly pursue new ideas and technologies to help the Company’s many businesses drive value, all the while gaining something valuable from the experience themselves. Come see the most interesting Company from the most interesting point of view.
Job ID: 550047BR
Location: New York,New York
Job Posting Company: The Walt Disney Company (Corporate)