The Walt Disney Company Display Media Analyst in New York, New York
At Disney, we‘re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.
BAMTECH Media, a subsidiary of The Walt Disney Company, is a global leader in delivering direct-to-consumer live and on demand video at scale. Residing within Disney’s newly created Disney Streaming Services business unit, BAMTECH provides technology solutions for third-party clients to create custom over-the-top video experiences.
The Customer Acquisition team is tasked with driving new subscriber growth. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel.
Develop and implement programmatic display strategies to drive subscriber acquisition, conversion & efficiency
Successfully apply display strategy and manage robust portfolio within existing channels (i.e. programmatic, audio, sponsorships, etc.) and growth of new channels
Oversee strategy, campaign structure, paid media optimizations, and ad content (including strategic recommendations on creative content and messaging)
Help develop team members, mentor and educate on the latest display advancements
Optimize budget across sites & placements to deliver positive return on marketing spend
Track, monitor, and optimize performance against key KPIs
Develop and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.)
Support ongoing creative and landing page experimentation and testing
Recommend new paid media tactics, concepts, and approaches to inform broader marketing strategy
Negotiate and explore direct and/or guaranteed media buys
Experience with media buying and planning across offline channels (such as: digital OOH)
Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact paid media campaigns and initiatives
Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property
Basic Qualifications :
2+ years paid media & acquisition experience required
Direct response experience a must
Data and yield analysis skills (DMP) experience
Knowledge and experience with display advertising, specifically real-time bidding, ad networks, DSP platforms, attribution models, and associated technologies
Working knowledge and experience with DoubleClick bid manager
Offline channel experience (i.e. digital OOH), a plus
Ability to strategically assess new opportunities and make data driven decisions resulting in tangible improvements in performance
Flexibility & ability to work in a fast paced and dynamic environment
A strong communicator with a can-do, positive attitude and a strong desire to get things done
Sense of humor and desire to have fun!
Job ID: 578786BR
Location: New York,New York
Job Posting Company: The Walt Disney Company (Corporate)