The Walt Disney Company Disney ABC Sales Internship, Disney ABC Television Group - Spring 2019 in New York, New York

Disney ABC Sales is the unit responsible for selling advertising time and marketing communications solutions to clients. Disney ABC Sales represents all networks (e.g. ABC, Freeform, Disney) as well as digital and mobile opportunities.

Be a part of a transformative team and culture…

  • Help to shape change in a dynamic industry

  • Share your perspective and drive project effectiveness

  • Contribute to challenging work

Responsibilities : You will work on a wide array of projects, including but not limited to:

  • Online research to pull data and background information for analyses and use in sales materials

  • Attend select internal meetings; gain exposure to television, online and other cross-platform sales and research

  • Create client briefs and executive summaries

  • Pull and compile social media statistics for analysis and for use in sales materials

  • Update B2B websites, used to communicate with agency and advertiser clients

  • Organize premiums and handle inventory

  • Provide teams an overview of broadcast/cable/digital competitor offerings: integrated marketing and digital (i.e. Long Form Video, Short Form Video, Sponsorships, Apps)

  • Compile competitive advertisers spending reports

  • Competitive analysis and marketplace trends for Integrated Marketing

  • Update Integrated Marketing fact sheets

A day in the life…

  • Elevate Disney ABC’s B2B sales stories – Work with research resources to provide compelling data points and competitive positioning

  • Engage with many members of the Sales team – Through project work, meetings and shadowing opportunities, gain a comprehensive view of Sales

  • Use new tools and resources – Get trained on new tools and put them to use for projects

  • Become well-informed about developments within the media industry as well as advertising verticals – Through project work, internal/external meetings, and industry publications, gain substantial learning about the business

  • Visualize research results – Develop innovative, clear ways to visualize information

Basic Qualifications :

What you bring to the role…

  • Knowledgeable and enthusiastic about television, digital and the media business, including social media networks and advertising

  • Demonstrated superior communication skills

  • Reliable, independent, outgoing and personable; quick and engaged learner, motivated, detail-oriented

  • High mathematical aptitude

  • Marketing, advertising or communication majors

  • Competency in Word, Excel, PowerPoint, Keynote

As well as…

  • All candidates must be eligible to work in the US

  • All candidates must be at least 18 years old

  • All candidates must currently be enrolled in an accredited college or university and taking at least one class – OR – be a recent graduate of an accredited college or university within the last six (6) months - OR - be currently participating in the Disney College Program, Disney Culinary Program or Disney Professional Internship Program in order to qualify for this internship

  • All candidates must be available from January through May

  • All candidates must be willing to work a minimum of 20 hours/week

  • All candidates must provide their own housing and transportation for the duration of the internship

  • All candidates must be able to have a consistent, reliable work schedule throughout the session

Preferred Qualifications :

  • Undergraduate students in their Junior or Senior year

  • Strong preference will be given to undergraduate students in their Senior year

  • Major or equivalent completed coursework in advertising, media or sales

  • Previous work/internship experience within advertising, media or sales

  • Experience with online sales/research tools from Lake 5, Nielsen Social, Shareablee, comScore, Redbooks, etc.

  • Experience with online display, video or social media advertising

  • Cumulative GPA of 3.0 or higher

  • General familiarity of current on-air content and other content distribution (browser, mobile apps)

  • Proficiency in Microsoft Keynote, Word Press and Photoshop

Company Overview :

The Walt Disney Company is the global leader in high-quality entertainment and innovative technology. Begin a career that delivers unparalleled creative content and experiences to audiences around the world.

Additional Information :

Job ID: 593155BR

Location: New York,New York

Job Posting Company: Media Networks