The Walt Disney Company Director, Affiliate Marketing in New York, New York

Fans demand access to content on their own terms on any device, anytime, anywhere. We are those fans. As a result the BAMTECH Media team helped pioneer live event streaming over the Internet in 2002 for Major League Baseball. The passion to improve that experience led to many impressive firsts: the first 720p or “HD Ready” stream, the consecutive record for concurrent streams and the first stream in 8K ultra HD. Today BAMTECH Media has a proven, scalable platform that powers direct-to-consumer applications for leading entertainment brands; and is now a major player in sports and eSports rights acquisition.

BAMTECH Media is a place for the creative and the bold. We’re seeking talent across disciplines to join our team. Whether New York City, San Francisco, Manchester or Amsterdam we provide opportunities to elevate your career and transform an industry.

BAMTECH Media is a leading technology services and video streaming company owned by The Walt Disney Company, MLB Advanced Media and the National Hockey League. BAMTECH is passionate about the high-quality experiences and monetization results we deliver for our customers, their audiences and our fans. By driving technological innovations, BAMTECH aspires to become the leading distributor of direct-to-consumer live entertainment and the premier provider of video streaming solutions globally.

The Customer Acquisition team is tasked with driving new subscriber growth to BAMTECH. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The Director of Affiliate Marketing will play a critical role in launching a new affiliate business and building out a team. Specific responsibilities will include developing and executing the strategy, building partnerships with vendors/affiliates and optimizing campaigns and budgets. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel. This is a great opportunity for a candidate who wants to build out a new performance marketing team and be at the forefront of digital innovation and growth. This is a highly collaborative role which will interface with BAMTECH internal team as well as high-profile external partners.

Responsibilities :

  • Develop & implement strategies to drive subscriber acquisition, conversion & efficiency

  • Determine staffing needs and build out team

  • Select, onboard & manage key vendors – affiliate operator and/or agencies

  • Build & manage direct relationships with top affiliate partners

  • Develop robust test & learn plan, based on data & analytical insights, to improve performance throughout the conversion funnel

  • Optimize budget across channels, tactics & partners to deliver positive return on marketing spend

  • Partner with Product Development, Data and Analytics, and Design teams to influence product features and create best-in-class experiences

  • Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property

Basic Qualifications :

  • Highly analytical mindset with a deep understanding of acquisition funnel, economics and profitability levers

  • Strategic self-starter who is comfortable navigating white space. Must have a proven track record of driving projects from conceptions through implementation. Tech projects a plus.

  • Strong partner or client management skills

  • Passion for innovation, creative problem solving, and building strong relationships with both internal and external stakeholders

  • Demonstrated ability to articulate a vision and motivate, inspire and challenge a high-performing team to achieve that vision

  • Flexibility & ability to work in a fast paced and dynamic environment

  • A strong communicator with a can-do, positive attitude and a strong desire to get things done

  • Sense of humor and desire to have fun!

Required Education :

  • 8-10+ years digital marketing experience including affiliate channel management; preferably in a subscription-based business

Job ID: 550048BR

Location: New York,New York

Job Posting Company: The Walt Disney Company (Corporate)