Job Information
The Walt Disney Company Ad Operations Associate in New York, New York
The Ad Operations Associate will play a critical role in managing all executional aspects of paid media campaigns pertaining to tagging, tracking, audience verification, data capture strategy, and overall media technology, to ensure the timely launch and proper execution of advertising campaigns. The ideal candidate has a passion for the digital media landscape, possesses excellent communication skills, and can ideate and collaborate across teams.
Responsibilities
Act as liaison with paid media teams, creative teams, and publisher partners regarding planning, tracking, scheduling, and delivery of campaigns
Work closely with manager to serve as a point of contact between ad server and internal business units
Support all media trafficking needs by scheduling and maintaining placements, rotation of ads, and creative throughout the lifetime of campaigns
Efficiently distribute tags, trackers, and creative assets to all media partners
Embed additional survey, audience measurement, verification, and other tracking components for external vendors as needed
Support daily QA and timely troubleshooting of all placements, tagging, and floodlights/vendor pixels for on-site tracking implementations to ensure proper tracking
Educate and assist internal/external teams on proper implementation and best practices of third-party ad-serving tags and systems
Proactively communicate with all internal teams (paid media, analytics, creative, etc.) at the onset of a campaign to identify and implement all creative and technical requirements
Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property
Basic Requirements
2+ years ad operations experience either agency side or within the digital industry, trafficking large-scale paid media campaigns
Flexibility & ability to work in a fast-paced and dynamic environment
Preferred Qualifications
Experience with direct response campaigns Hands-on experience with DoubleClick Campaign Manager third-party ad serving
Experience with Mobile App Tracking solutions preferred: Kochava, Appsflyer, Adjust, etc.
Experience with rich media solutions preferred: DoubleClick RM, Flashtalking, Sizmek, etc.
Experience with third-party ad verification partners preferred: Integral Ad Science, Doubleverify, etc.
A strong communicator with a can-do, positive attitude and a strong desire to get things done
Sense of humor and desire to have fun!
Basic Education
- Bachelor’s degree in marketing or related field; or equivalent practical experience
The hiring range for this position in NY is $64,800.00 to $89,100.00 per year based on a 40-hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Job ID: 10086040
Location: New York,New York
Job Posting Company: The Walt Disney Studios
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.