The Walt Disney Company Web & Marketing Coordinator - Maternity replacement in Milano, Italy
Support the local Mktg and PR team to achieve the overall brand attendance room nights, tickets and revenue goals for Parks & Resorts (specifically Disneyland Paris) by developing marketing and communication initiatives, partnerships with third companies and delivering effective marketing campaigns, both online and offline.
Support the team of Marketing and PR creating initiatives and special projects in order to support Parks Italian business.
Development and review of all marketing and advertising materials, for both ATL and BTL, online and offline, and sign them off (spots, videos, banners, flyers…).
Develop creative briefs for Central Creative team or agency to address market and partner needs while ensuring consistency with brand strategy.
Translate BtoC publishing materials: brief integration with local needs, adaptation of materials.
Coordination with Central & development in country of DLP BtoC official website and related minisites Italian section contents and offers maintenance/update, to be aligned with marketing, communication and distribution strategies and always appealing to Italian consumers;
CRM sendings and content adaptation to local market; provide ads sitelinks texts for search and materials for affiliation network.
Identify digital special initiatives (with or without partners) and support pan-European ones to maximize online visibility, traffic to the website and direct sales.
Identify and report on insights and trends to internal teams and advises on potential opportunities or risks.
Coordinate and localize all media and consumer research.
Support research results analysis and identify local insights and actionable and creative initiatives to drive business.
Required Education :
At least 2 years in a similar position
Preferred Education :
High School degree/University degree (Tourism degree is useful)
Fluent in English and French (preferable)
Additional Information :
Excellent IT skills – particularly PowerPoint, Excel, Word, access, adobe, etc
Good understanding of commercial marketing and creative process, high level of accuracy, creativity and enthusiasm.
Excellent time management skills with ability to prioritise and work under pressure.
Excellent interpersonal skills and a good flexible approach.
Knowledge of media landscape (+ travel industry desirable).
Job ID: 563153BR
Job Posting Company: Disney Parks & Resorts