The Walt Disney Company Search and Performance Marketing Manager, EMEA, 12 Month Contract in London, United Kingdom
The Search & Performance Marketing Manager, EMEA plays a key support role in implementing Disney's ‘One Voice, One Vision’ approach across all digital marketing activities throughout EMEA.
The role will work with the Director, Digital Marketing, Social & Search, EMEA , and the Senior Technical Manager, EMEA , and various regional & local stakeholders to create high quality, digital experiences for Disney’s audiences. These experiences will address constantly changing consumer expectations, drive brand loyalty through engaging content, and guide consumers along the path to purchase.
The core contribution of this role is to provide best in class search and performance marketing strategy, whilst articulating specific & measurable business objectives and KPIs that ultimately lead to increased engagement and overall increased value to Disney.
Management of agencies and partners to deliver effective integrated Search and Programmatic campaigns
Ensure clear and measureable objectives and KPI’s are assigned for every campaign (whether that be “always on” activates and/or “tent pole” campaigns)
Incorporate all insights & learnings back into new and ongoing campaigns – always striving for efficiencies
Communicate learnings and best practice guidelines across EMEA creating a community of shared expertise
Develop and manage external and internal partnerships to maximise the mutual benefits of sharing data and/or executing performance campaigns
Ensure the right tools are in place across EMEA enabling consistent monitoring and measurement of acquisition marketing campaigns
Work closely with key internal digital marketing teams (Channel, Studio and Disney Store), ensuring strategies are aligned to effectively deliver against KPIs
Basic Qualifications :
Extensive work experience across Digital with proven Search and Performance marketing experience
Experience executing Search and Performance campaigns, with the ability to connect high level business objectives to specific tactics and the technology behind them.
Proven SEM and Programmatic experience across multiple platforms with numerous stakeholders
Solid understanding of performance marketing, conversion attribution, and online customer acquisition
Experience and solid application of bidder tools (DSPs, SSPs, Search, etc.)
Experience with A/B and multivariate experiments
Solid understanding of the ad tech ecosystem and how various tools are applied (list)
Thorough understanding of performance platforms, i.e. Google Shopping, Amazon Marketing Services, and Facebook Product Ads
Up-to-date with the latest trends and best practices in SEO, SEM, and Programmatic
Experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) beneficial
Management experience of a small team with external stakeholders
Demonstrable experience across all aspects of digital acquisition and how it fits within the wider channel/media mix
Preferred Qualifications :
Ability to deliver holistic Search & Performance campaigns that provide strategic leadership and efficient use of combined channels
Ability to read your audience, adapt quickly, manage stakeholder needs across a complex matrix organisation
Confident with technology – strong writing and presenting skills to make technology easy to understand to a non-tech business and legal audiences
Motivational, inspirational, team player
Results oriented – focused on meeting and exceeding established KPIs
Strong Organizational Skills – Attention to detail and ability to implement solid processes
Resourceful and pro-active – resolve conflict & looks for solutions and information in creative ways
Ability to demonstrate experience of operating across a complex matrix organisation
Strong negotiating and influencing skills
Adaptable and flexible (with working hours, travel, getting things done)
Interested in trends, new initiatives, and keeping up with the latest industry news
Creative and analytical thinker – can identify & drive opportunities
Brave – not afraid to test, take risk, challenge authority
Additional Information :
This position is offered as a 12 month fixed term contract.
Applicants must have the existing right to work in the UK.
Job ID: 558140BR
Location: London,United Kingdom
Job Posting Company: Walt Disney International