The Walt Disney Company Research Manager, 6 Month Fixed Term Contract in London, United Kingdom
We are seeking an experienced candidate to fill the position of Research Manager, Brand and Consumer Insights EMEA of a 6 month contract, based in Hammersmith London.
The successful candidate will have responsibility for developing managing and delivering consumer insight projects across The Walt Disney Company EMEA. They will optimise audience understanding to generate maximum value for the business.
This role will work across The Walt Disney Company functions to support the provision of insight to aid strategy implementation on cross company objectives as well as supporting individual lines of business. This role has EMEA responsibilities meaning being aware of activity across the region, consulting with local teams and encouraging best practice and sharing across markets.
Responsibilities : Overview : Manage and deliver Consumer Insight projects supporting TWDC Business functions with any qualitative and quantitative research, analysis and interpretation.
Deliver actionable insights – understand the consumer insight implications in the context of the broader Industry, media and entertainment and what the insights mean in terms of opportunities for TWDC – The ‘So What’ and ‘Now what’.
Implementation – Planning, monitoring, and delivering all research utilizing the most appropriate and impactful methodologies.
Stakeholder management – ensure internal clients’ needs are met along with strong communication presentation skills
Operational responsibilities :
Research Techniques - Ability to perform a range of advanced qualitative analysis techniques. Deep understanding of how to draw insightful conclusions from large volumes of content, identifying trends and patterns, using either a single source of data or multiple sources to create cross-referenced conclusions, drawing on both evidential and creative / intuitive techniques of interpretation
Strategic Direction – Contribute as a lead member of the research team and offering challenge and support on research and insight across the business
Work Collaboratively – work collaboratively with EMEA research and other business intelligence experts to understand the appropriateness and impact of triangulating Consumer Insights with other sources (Channel ratings, Social Media, NPD Toys, TGI, Digital engagement metrics, internal proprietary data and Studio measurement KPI’s etc)
Planning - Through understanding the business and audience, identify knowledge gaps and recommend research initiatives that can fill gaps to meet a business need
Support - of the EMEA TWDC Senior Management by providing the insights and metrics needed for understanding character franchise performance
Evaluation - Develop strong relationships with the relevant and best in field agencies to support all TWDC research needs across
Best Practice - methodology and processes to be shared across the EMEA Research teams to maximise efficiency and generating impactful insights. Work in a consultancy role for other research teams on primary research best practice
Industry Leadership - Utilise emerging research techniques
Basic Qualifications :
Degree level education
Proven successful experience in consumer research and analysis ideally with both Agency and Client side experience
Must be an expert in:
Preparing and running ad hoc qualitative – managing quality and effectiveness across all stages from screener / survey design to debrief
Presenting to senior and large internal and external teams
Experience in managing and leveraging research with or within a major International brand.
Excellent written and oral communication
Project management experience and the ability to manage a large workload with effective time and workload management
Proven experience of proactively building relationships with and influencing senior management across multiple lines of business – always delivering to meet needs
Company Overview :
Bring your passion and expertise to a career with The Walt Disney Company UK & Ireland. We will give you the opportunity to shape your future and to be a part of creating stories that inspire audiences everywhere.
Job ID: 539469BR
Location: London,United Kingdom
Job Posting Company: Walt Disney International