The Walt Disney Company Pixar / Marvel / Lucas Franchise Manager EMEA & UK, 12 Month Contract in London, United Kingdom
We are seeking an experienced candidate to fill the position of Manager Franchise Boys UK on a 12 month fixed term contract, based in Hammersmith London.
The successful candidate will create and implement UK franchise business plans for the Boys franchise pillar (Pixar, Marvel and Lucas). They will work across all parts of The Walt Disney Company to ensure strategic alignment to UK and wider EMEA/US core objectives and goals in delivery of the AOP.
Responsibilities : General Responsibilities:
Develop a deep understanding of the core insights and consumer behaviour behind the Boys franchise brands and interpret them as actionable objectives and goals
Support the broader integration of the individual boys’ properties into The Walt Disney Company
Be point person and brand champion (ensuring that the brand is represented consistently and effectively) for all relevant franchise communications
Financial planning and reporting:
Assist in building the AOP and work with line manager on the quarterly review cycles, tracking performance versus AOP through the year ensuring course correction and delivery against the financial plan.
Input into the strategy plan process providing key insights, recommendations and brand analysis
- Work closely with the insights team in tracking target consumer behaviour, supporting UK business plans using actionable insights: consumer, financial, retail, content
Develop strategic plans:
Work with stakeholders to deliver and implement ‘best in class’ key franchise initiatives in delivery of the AOP
Working directly with key partners to ensure alignment with the broader franchise strategy – including (but not exclusive too) product development, identifying marketing synergies or partnership opportunities
Represent the Boys franchise pillar at key internal meetings with TWDC stakeholders
Support areas of business in presenting Boys brands (licensees, retailers, promotional partners etc)
Ensure all information is shared with key stakeholders in a timely manner
Basic Qualifications :
Undergraduate degree in a marketing / business or related field required
Experience of working in a marketing/business role at Manager level
Proven track record in leading/contributing to revenue/profit driving initiatives
Must have strong presenting experience
Company Overview :
Franchises are a core and extremely valuable part of our business focused on Disney and Marvel's key characters and entertainment such as Disney Princess, The Avengers, Mickey Mouse, Cars and Phineas and Ferb, to name a few. In Europe, we have established a dedicated franchise management organisation, which is focused on building and managing regional business plans for our key franchises and properties. This team operates franchises as single P&L entities and works across the company to set financial objectives and determine key profit drivers, marketing plans, content plans and sales strategies for these key Disney brands.
Additional Information :
Some travel within the UK
Job ID: 539751BR
Location: London,United Kingdom
Job Posting Company: Walt Disney International