The Walt Disney Company Mickey Mouse and Friends & Disney Princess Franchise Manager in London, United Kingdom

We are seeking an experienced candidate for an exciting Mickey Mouse & Friends and Disney Princess Franchise Manager role in a permanent position in our Hammersmith office.

The scope of this role will allow you to become the go to person for all Mickey Mouse & Friends and Disney Princess franchise communications both within The Walt Disney Company and with our external partners.

The successful candidate will support line Manager in creating The Walt Disney Company EMEA regional plans for these classic, Evergreen properties. Working across all parts of The Walt Disney Company to ensure alignment to the EMEA core objectives and goals for these franchises in delivery of our annual operation plan (AOP) The role will lead the development and implementation of the stand-alone activities within the agreed franchise plans. You will be responsible for the delivery of campaign assets to the markets, supporting local teams and monitoring effective use of assets locally.

Responsibilities :

Financial planning and reporting:

  • Assist in building the annual operating plan and work with finance on the quarterly review cycles, tracking performance of franchises versus AOP through the year ensuring course correction and delivery against the financial plan.

Driving insights:

  • Act as the conduit between the insights team and the franchise team, supporting EMEA regional teams and local markets using actionable insights: consumer, financial, retail, content

  • Conduct and direct projects for each franchise, identifying core lifecycle needs, key play patterns, size of prize, focus categories, white space opportunities as well as developing an understanding of the key competitor threats/brands

Deliver strategic plans and initiatives

  • Work with The Walt Disney Company stakeholders to deliver and implement key franchise initiatives in delivery of the AOP

  • Working directly with key partners to ensure alignment with the broader franchise strategy – including (but not limited to) product development, identifying marketing synergies or partnership opportunities

  • Gather and apply knowledge & perspective from LOB’s, building into the Franchise Business Plans

Guide and support country teams

  • Develop plans with a clear understanding of local needs, opportunities, challenges and timelines, soliciting input and feedback as needed

  • Champion the delivery of the franchise plans in country, ensuring consistency of execution across the region

  • Deliver assets in a timely manner and monitor its usage, gathering learnings to be applied to future plans/initiatives

  • Support country teams in the local implementation of the plans

  • Share best practices across the EMEA countries, create efficiencies and avoid duplication of efforts

Support businesses

  • Update and circulate ready to use pitch materials for managed franchises for internal and external circulation

  • Agree and communicate product set dates and gain approval for early set date needs

  • Manage franchise portion of Ad Approvals for category submissions

  • Be across competitor activities and share with franchise team

Brand Ambassador

  • Represent the franchises at key internal meetings with The Walt Disney Company stakeholders

  • Support areas of business in Franchise presentations and pitches (partners: licensees, retailers, promotional partners, etc.)

  • Ensure all information is shared with key stakeholders in a timely manner

Basic Qualifications :

Basic Qualifications:

  • Undergraduate degree in a marketing or business or related field required

  • Evidence of creative thinking

  • Experience in constructing strategic plans

  • Experience of working experience in a marketing/business role at manager level

  • First-hand experience with marketing/product development

  • Proven track record in leading/contributing to revenue/profit driving initiatives

  • Must have strong presenting experience

Additional Information :

What we offer:

  • The opportunity to build a career at one of the most recognisable brands worldwide

  • A fantastic team environment to grow and develop

  • Competitive remuneration plus excellent benefits

Job ID: 549594BR

Location: London,United Kingdom

Job Posting Company: Walt Disney International