The Walt Disney Company Corporate Alliances Manager in Lantau Island, Hong Kong
Hong Kong Disneyland (HKDL) Corporate Alliances develops and holistically manages highly visible, complex, multi-dimensional relationships with selected brands and companies, which directly results in incremental bottom line operating profit to HKDL. The Corporate Alliances team is dedicated to creating incremental value to HKDL and its partners through creative development of marketing and sponsorship programs, management of partner and HKDL LOB relationships and creation of new value streams aligned with HKDL’s businesses and strategic goals.
Within the Corporate Alliances organization, the Corporate Alliances Manager provides critical marketing, analytical and strategy support to the Corporate Alliances team as well managing Operating Participant (leasing) agreements, ensuring diversity and industry leading products and services for our guests. This position will support the development of deep, strategic joint marketing relationships between HKDL and the partners. The Manager will also be responsible for managing the brand placement within the park and identify strategies in which to increase the clients’ products sold or used (in the case of payment providers) within the park, enriching the online to offline experience. This position will also focus on opportunities within the digital space to drive revenue growth.
The Manager will have exposure across numerous Lines of Businesses throughout HKDL and also within various Business Units of the Walt Disney Company as part of a team creating and managing highly visible strategic alliance relationships. The Manager also has revenue targets to deliver to HKDL on an annual basis with renewing the deals a focus. These types of deals are typically 3-15 years long and represent hundreds of thousands of US dollars to tens of millions of US dollars across the life of the contract.
Lead strategic discussions with external partners on the joint promotion opportunities and manage joint marketing planning process and activities for three or more accounts or sub-sets of accounts
Project-manage the development and execution of action plans and deliver on commitments to drive value for our alliance and operating participant partners
Manage day to day alliance and operating participant relationships
Identify opportunities in increasing business to business sales and measuring the results on initiatives/tactic
Develop and maintain an understanding of the partners’ business and marketing goals, strategic initiatives, and current issues relevant to their business and industry by both coordinating with partner contacts and conducting secondary research as appropriate
Partner with the Walt Disney Imagineering team to identify relevant ways to tell our clients “stories” within the park via experiential marketing initiatives.
Partner and influence internal stakeholders to achieve the end goal in mind for both the partner and HKDL
Basic Qualifications :
Bachelor degree holder
Minimum 7 years’ relevant experience. Preferably in Corporate Alliances or sponsorship/account management function
Culturally sensitive to Southeast Asia and international markets
Strong negotiation and interpersonal skills to interact with a broad range of stakeholders internally and externally
Understanding of eCommerce and digital marketing will be a plus
Fluent in both written and spoken English and Chinese (Cantonese and Putonghua)
Job ID: 551133BR
Location: Lantau Island,Hong Kong
Job Posting Company: Disney Parks & Resorts