The Walt Disney Company Sr. Paid Social Strategist in Glendale, California

The Sr. Paid Social Strategist is responsible for paid media execution and strategy to support all branded digital programs. This person is highly organized with an exceptional sense of accountability. Candidate should be a creative, detail oriented, multi-tasker, effective communicator with the ability to manage multiple projects and creative solutions in a fast-paced environment. The Sr. Paid Social Strategist will report to the Manager, Paid Media.

Responsibilities :

  • Focus on execution and optimization of digital paid media campaigns from start to finish

  • General administration and management of third party social tools and social networks

  • Monitor, troubleshoot, and report platform updates, bugs, or changes that affect day-to-day execution

  • Collaborate with partners to create content-driven solutions to fit marketing and promotional needs

  • Propose actionable recommendations based on performance metrics of campaigns

  • Manage day-to-day communication with internal and external partners

  • Work closely with Business Insights to utilize first party data in campaigns and to develop research studies for clients

  • Experiment with new and alternative ways to leverage social media to achieve marketing objectives and goals

  • Support Audience Development and branded content teams to ensure that all campaign goals are achieved

Basic Qualifications :

  • Minimum of 3+ years of experience in social media and marketing, specifically with paid media

  • Excellent writing skills with the ability to translate traditional marketing content into engaging and brand relevant conversations

  • Proven competency across social platforms including Facebook, Instagram, YouTube, Twitter, and Pinterest

  • Strong understanding of social media analysis and performance tracking, with a superior knowledge of social platforms and tools

  • Polished in presentation and communication

  • Proficient with business software (MS Office, Keynote, Pages)

  • Knowledge in marketing and advertising with understanding of digital media business

  • Analytics and sales and/or agency background is a plus

Required Education :

BA or BS required, preferably with a background in Marketing, Communications, or another related field

Job ID: 543836BR

Location: Glendale,California

Job Posting Company: Disney Consumer Products and Interactive Media