The Walt Disney Company Executive Producer - Digital Media in Fresno, California
KFSN-TV ABC30, the Disney/ABC-owned television station in Fresno, is looking for an experienced multi-platform journalist to lead our station’s digital strategy and multimedia initiatives for current and future platforms. You are the voice of our consumers across all screens, including TV, digital, and social media.
Responsibilities : Duties include oversight of the stations digital media platforms, including abc30.com, the abc30 mobile app, Facebook, Twitter, Instagram, and others to come. Focus on audience growth and engagement.
You will also collaborate with Audience Development and Sales staff to create new opportunities for growing digital audience and revenue.
Other duties include:
Dominating breaking news with speed and accuracy, owning the big story, and growing new opportunities in our multi-media environment
Coordinating the efforts of the station's digital team with station content creators to grow the station's online footprint by producing material that's both unique and complimentary to the television product
Creating powerful social media campaigns to maximize page likes and interactions
Monitor analytics in real time to access the effectiveness of content presentation and best practices (what's working, what isn't, why, and how to do it better)
Coaching reporters on finding unique elements to differentiate their content depending on platform.
Giving timely feedback to reporters and anchors on their content
Working with news management and IT to develop better workflow strategies
Basic Qualifications :
Must understand basic journalism legal principles.
Must be able to meet deadlines and work under pressure.
Preferred Education :
College degree preferred
Job ID: 572431BR
Job Posting Company: Media Networks