The Walt Disney Company Yield & Optimization Manager in Celebration, Florida

The Optimization Analytics Manager will oversee comprehensive analysis of testing and optimization campaigns across web and mobile app. The ideal candidate is an analytical thinker and possesses the confidence and knowledge to play a significant role driving the DPRD Online business in a highly matrixed organization. The ideal candidate must be a self-starter and a quick learner with a desire to learn new tools and techniques. Success in this role greatly depends on his/her ability to analyze optimization campaign results, proide actionable insights and build collaborative working relationships with team members across the organization.

Responsibilities :

  • Serve as a leader for optimization analysis to create comprehensive and clear presentations of A/B testing campaign results for distribution to business partners and senior leadership.

  • Deliver in-depth analysis of A/B testing and optimization campaigns for both web and mobile app across a diverse group of business segments.

  • Facilitate the establishment of consistent reporting standards, templates and data visualizations within analytics tools and presentation applications across the optimization analytics organization.

  • Partner with the technology and product teams to actively assist with the growth of optimization team through thought leadership, partnership and a drive for continued innovation.

  • Work with optimization strategy team to provide data requests and analysis in support of A/B tests to validate or refine proposed campaigns.

  • Work with implementation specialist to clarify campaign requirements and oversee accurate implementation of data tracking for optimization campaigns

  • Accurately deliver quality assurance over optimization campaigns to validate accurate content delivery and data capture

  • Provide insight from site data and communicate opportunities for optimization and/or issues across web and mobile apps

  • Work with other data management, analytic, technology and business groups within the enterprise to ensure that the data needed is available for analysis

  • Manage the compilation and dissemination of regular (e.g. weekly, monthly, quarterly, etc.) reports on performance of optimization campaigns

  • Seek opportunities to improve the report processes, data collection, delivery methods, and value

  • Exercise judgment and interpretation of requests to deliver the appropriate metrics with the necessary context

  • Provide guidance and support to casual users/ consumers of the metrics

Basic Qualifications :

  • Minimum 7 years web analytics experience.

  • Advanced knowledge of Adobe Target, Adobe Analytics or other comparable web analytics applications.

  • Deep understanding of A/B Testing, audience segmentation and content targeting.

  • Experience in providing actionable analytics and proposing optimization tactics.

  • Excellent written and verbal communication skills.

  • Advanced experience in communicating with senior managers and executives.

  • Experience in strategic marketing and planning.

  • Must be able to manage time effectively within a complex environment.

  • Ability to lead team of several people

Preferred Qualifications :

  • Experience in monetizing actions such as insights delivered or testing.

  • Understanding of direct marketing and personalization.

  • Experience with business intelligence tools.

  • Knowledge of statistical testing methodology.

  • Campaign analysis and or management experience.

  • MBA or equivalent work experience.

  • Travel Industry and ecommerce experience

Required Education :

  • Bachelor’s Degree or equivalent experience

Company Overview :

The Walt Disney Company is a world-class entertainment and technological leader. Walt’s passion was to continuously envision new ways to move audiences around the world—a passion that remains our touchstone in an enterprise that stretches from theme parks, resorts and a cruise line to sports, news, movies and a variety of other businesses. Uniting each endeavor is a commitment to creating and delivering unforgettable experiences — and we’re constantly looking for new ways to enhance these exciting experiences. Bring your individual talents here and discover for yourself why a career with Disney is the opportunity you’ve been looking for.

“It takes people to make the dream a reality.” Walt was on to something when he said that, and it continues to ring true today. No matter the stage in your career, being a part of Walt Disney Parks & Resorts means being a part of a team where you help bring innovation to life through unsurpassed products, services and most importantly remarkable experiences. As a Cast Member you are the steward and connection to our legacy and the backbone of our thriving innovations. Join our team and watch your dreams come true.

Additional Information :

  • This position is a legal entity of Walt Disney Parks & Resorts, an equal opportunity employer

Job ID: 528094BR

Location: Celebration,Florida

Job Posting Company: Disney Parks & Resorts