The Walt Disney Company Paid Search Marketing Manager in Celebration, Florida

At Disney, we‘re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.

“We create happiness.” That’s our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you’ll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!

As a CE Manager, Paid Search, for Walt Disney Parks and Resorts, you will be responsible for strategy development, campaign execution, analysis and reporting for some of the most recognizable brands in the world. The objective of this position is to develop and execute effective search engine marketing and other content discovery channel initiatives in order to meet the goals of marketing and technology stakeholders. This role is an expert in Google Adwords and Bing Ads while also having solid working knowledge of Yahoo! Gemini, Youtube, and Pinterest Advertising. This role reports to the Customer Engagement Manager III – Paid Search.

Responsibilities :

  • Develop and manage the multi-campaign strategy for a Walt Disney Parks & Resorts property for several search and content discovery channels

  • Provide supervision, mentorship and training for multiple team members

  • Ensure the success of all campaigns within assigned purview, including performance management of campaigns overseen by teammates under supervision

  • Lead testing an innovation efforts across the team

  • Develop presentations and present results, key learnings and business recommendations to executives and other key stakeholders

  • Perform daily campaign management of multiple large scale Paid Search (PPC) and Auction Media campaigns which include: campaign launches, budget management, bid management, analytic tracking and reporting, multivariate testing and participation in beta program testing

  • Perform daily campaign management of multiple large scale Paid Search (PPC) and Auction Media campaigns which include: campaign launches, budget management, bid management, analytic tracking and reporting, multivariate testing and participation in beta program testing.

  • Employ excellent working knowledge of search engine marketing and streaming video media to drive strong traffic and conversion results from proposed strategies and be able to obtain valuable insight for communication to key marketing partners

  • Demonstrate strong data analytics acumen by leading the execution, analysis and presentation of data for ad copy, landing page and beta testing initiatives with the ability to derive conclusions and actionable next steps from results

  • Manage bid rule strategy and optimization efforts at the campaign, ad group and keyword levels to drive account performance

  • Manage daily budget tracking process to make sure monthly spending levels are on pace

  • Utilize team task management system to manage and execute assignments as well as possess the ability to prioritize assignments based on urgency and importance

  • Collaborate effectively with Customer Engagement Planning Manager and key marketing partners to achieve business goals

  • Develop and maintain the timely distribution of detailed reports that summarize the overall and individual performance of assigned accounts

  • Collaborate with management and team members to define processes and procedures to further drive efficiencies and performance for key stakeholders

  • Keep current on the Search & Programmatic Media industry and propose and execute new ideas to further enhance campaign tactics

  • Perform at a high level in a fast-paced, time-intensive, deadline-driven work environment

Basic Qualifications :

  • 3-4 years executing search engine marketing for a high volume consumer website

  • Must have an excellent working knowledge of paid search (PPC) marketing and possess a solid understanding of streaming video tactics

  • Bid management experience with a focus on creating and implementing automated rules

  • Strong data and statistical analysis experience and possess the ability to interpret results into actionable items

  • Must have excellent knowledge in the following search engine interfaces and tools: Google Adwords, Google Adwords Editor, Bing Ads, Bing Ads Editor

  • Strong working knowledge with a major web analytics vendor such as Adobe Analytics

  • Excellent presentation and verbal and written communication skills with experience in presenting to senior leadership

  • Ability to work well with cross-functional teams and prioritize time

  • Comfortable working with team members at all levels, including senior management

  • Strong attention to detail and measurable success in campaign optimization and reporting

  • Ability to manage multiple tasks/projects to due dates and prioritize appropriately to do so, while communicating project status regularly with stakeholders

  • High proficiency with Microsoft Excel and PowerPoint

  • Highly motivated with an ability to learn new software packages quickly

Preferred Qualifications :

  • Experience using third party bid management applications such as Adobe Media Optimizer, Kenshoo, or Marin

  • Experience working on e-commerce and/or lead generation campaigns

  • Any experience with SQL and relational databases such as MSSQL or MySQL

  • Experience executing Metasearch and/or Pinterest advertising

Required Education :

  • Four year degree in Marketing, Finance, Information Sciences, Statistics, Business Analytics, or Management Information Systems or equivalent experience

Additional Information :

©Disney is an equal opportunity employer. Drawing Creativity from Diversity.

Job ID: 531642BR

Location: Celebration,Florida

Job Posting Company: Disney Parks & Resorts