Job Information
The Walt Disney Company Marketing Strategy Manager, DCP in Celebration, Florida
About the Role and the Team
“We create happiness!” That’s our motto at Disney Experiences. And it permeates everything we do. At Disney, you’ll help encourage that magic by enabling our teams to push the limits of entertainment and build the never-before-seen! Are you ready to join this team and make an impact?
Disney Consumer Products (DCP) brings the magic of Disney's beloved stories, franchises, and characters to families and fans around the world. From toys to apparel, books to games, our marketing organization has a meaningful effect on The Walt Disney Company (TWDC) and the markets in which we operate. With a portfolio of renowned brands including Disney, Pixar, Marvel, 20th Century Fox, National Geographic, and Star Wars, we are a worldwide industry and category leader delivering innovative products that entertain and inspire.
As a Marketing Strategy Manager with the DCP Marketing Team, you will help shape the go-to-market strategies and execution of global communication plans across a variety of franchises within the Consumables category, as well as provide global marketing support for the Marvel brand. You'll develop compelling marketing programs and work with internal Cast Members and external licensees and agencies across marketing strategy, creative advertising, PR and communications, customer engagement, and franchise/commercial teams. You will be responsible for providing strategic input, building, shaping, and implementing integrated communication plans, evaluating creative, and monitoring and analyzing campaign performance as part of a dynamic global marketing team.
The Marketing Strategy Manager will report to the Sr. Manager, Marketing Strategy.
What You Will Do
Provide strategic input and drive marketing communication planning for several programs/campaigns, including media and creative briefing
Lead a team of cross-functional partners as it relates to assigned projects and campaigns. Host regular meetings, share audience insights, and set the strategic message/priorities to drive business results through paid, earned, owned and shared media
Maintain a deep subject matter expertise of the consumer to help shape near and long-term promotional strategies and product positioning
Analyze program performance, needs, risk and opportunities and address accordingly
Track trends, research, and consumer insights to guide development of campaign roadmaps, briefs, and integrated communication plans
Manage program details and project budgets on a monthly basis
Oversee plan implementation and conduct post-mortem analysis
Required Qualifications & Skills
3+ years of relevant marketing experience, ideally in Marketing Strategy or Brand Management
Proficient technical marketing skills to provide strategic input and drive communication planning
Experience developing partnerships with internal, cross-functional, and external team members in a collaborative and inclusive environment
Expertise in project-managing a high-volume set of fast-paced projects, successfully balancing strategies, details, and budgets
Critical thinking and ability to synthesize ideas and communicate POV with impact, verbally or written, to leaders and partners (external and internal)
Experience in social media marketing, digital advertising, experiential and content-based marketing
Possess excellent written and verbal communication skills and polished presentation skills
Proficiency in Microsoft Excel, Word, PowerPoint
An optimistic professional, with a bias for action, who leads by example
Preferred Qualifications
Previous work experience in Marketing Strategy, Consumer Packaged Goods (CPG), Advertising Agency, or Brand Marketing
Experience with building global/national-level campaigns and marketing to target consumer audiences
Knowledge of product development and new product launches
Experience in marketing to targeted consumer audiences, specifically young families and young adults
Proficiency in Keynote
Education
Bachelor's Degree in Marketing, Business, Communications, or equivalent work experience
Master's in Business Administration preferred
Additional Information
This role is located in Celebration, FL
This is a Full-time role
Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
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Job ID: 10086918
Location: Celebration,Florida
Job Posting Company: Disney Experiences
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.