The Walt Disney Company Digital Analytics & Testing Internship, Fall 2018 – Orlando, FL in Celebration, Florida
Digital Analytics &Testing Internship, Fall 2018 – Orlando, FL
Walt Disney Parks and Resorts Digital (WDP&R Digital) is the digital media arm of Parks and Resorts segment. Through our award-winning websites, we provide a digital portal to magical travel destinations such as the Walt Disney World® Resort in Florida, the Disneyland® Resort in California and Hong Kong Disneyland Resort. At WDP&R Digital, we also have designed and created websites for Disney Cruise Line, Adventures by Disney and Disney Vacation Club.
Responsibilities : Day in the Life:
Reporting to the Manager, Product Optimization, the Digital Analytics & Testing Intern will support efforts to increase revenue and interactions on Parks and Resorts’ websites through A/B testing.
Identify opportunities for optimization in copy, design, and user flows on Parks and Resorts’ websites. Integrate input from stakeholders (e.g. Product Management, Design, Technology, and Executives) to define A/B tests
Write business rules and acceptance criteria for A/B tests
Provide quality assurance assistance as tests are developed and launched
Create data segments and perform analysis of A/B test campaigns
Deliver presentations of A/B test results to clearly communicate campaign results
Basic Qualifications :
Ability to understand A/B testing principles and have a strong grasp of telling stories with data
Ability to think quantitatively
Good verbal and written communication skills
Strong organizational skills and project management abilities
Strong work ethic and independent initiative
Strong teamwork skills
Proficient in Excel and PowerPoint
Understanding of the online marketing and eCommerce space
Preferred Qualifications :
Knowledge of statistical testing methodology and web analytics
Experience with JIRA
Experience with Adobe Target
Required Education :
Junior, senior or higher obtaining (or recently graduated with) an undergraduate degree with course work related to the work described
GPA of 3.0 or higher
Company Overview :
The Walt Disney Company is the global leader in high-quality entertainment and innovative technology. Begin a career that delivers unparalleled creative content and experiences to audiences around the world.
Additional Information :
Must be enrolled in a college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR must have graduated from a college/university within the past six (6) months OR currently participating in a Disney College Program or Disney Professional Internship
Must be at least 18 years of age
Must not have completed one year of continual employment on a Disney internship or program.
Must possess unrestricted work authorization
Current Active Disney cast members must meet Professional Internship transfer guidelines (for Walt Disney World cast members this is no more than four points and one reprimand in the last six months; for Disneyland cast members this is six months of consecutive service and a performance record clear of any disciplinary issues (warnings, suspensions, etc.) for at least six months)
Program Dates: Interns must be fully available from June 2018 through January 2019.
Required Materials: Resume and transcripts must be uploaded at time of online application.
Housing: A limited number of housing is available for Florida based participants. Interns are able to sign up for housing once they have accepted an internship offer.
Transportation: Interns must have reliable transportation to get to and from work for the duration of their internship program.
Job ID: 517896BR
Job Posting Company: Disney Parks & Resorts