The Walt Disney Company Manager, Franchise Marketing and Special Events (Contract) in Causeway Bay, United States

The Manager for Franchise Marketing and Special Events will be responsible for strategic planning and implementing of the integrated franchise campaigns for Disney, Pixar, Marvel and Star Wars.

The Manager reports to the Marketing Director of The Walt Disney Company Hong Kong and works with the marketing team including Theatrical Marketing Leads, Publicity Manager, internal stakeholders across different lines of business in Hong Kong and from US.

Responsibilities :

  • Under the guidance of the head of marketing, develop strategic directions and integrated campaigns to build the brands and meet the business goals for our key franchises including Disney, Pixar, Marvel and Star Wars

  • Execute and project manage integrated franchise campaigns, working in close collaboration with key stakeholders (from US and local) to ensure activation are on-brand, meet objectives, timings and are leveraged across divisions

  • In charge of franchise event planning and management

  • Pitch and liaise with business partners including licensees and promotional partners on franchise marketing events and activations

  • Develop campaign briefs and supervise agencies and external vendors

  • Understand and uphold the Disney brand values and ensure they are adhered to in any marketing or promotional activities

  • Support any special marketing activities and perform any other duties, as may from time to time be assigned from management team

Basic Qualifications :

  • Degree holders in the field of marketing, business, communications, digital or related disciplines

  • Minimum 10 years brand/ franchise/ entertainment/ event marketing experience, within a highly matrixed organization

  • Strong event and project management skill is a must

  • Proficiency in Microsoft Word, Excel, Keynote, PowerPoint, Chinese word processing

  • Excellent spoken and written Chinese and English

  • Ability to work in a collaborative environment and have excellent communication skills

  • Creative, able to work independently and under pressure, open-minded, self-motivated, responsible, mature, diligent, well-organized and a good team player

Additional Information :

1-year contract

Job ID: 555440BR

Location: Causeway Bay,Hong Kong SAR

Job Posting Company: Studio Entertainment