The Walt Disney Company Senior Marketing Executive (Contract) in Causeway Bay, Hong Kong

Responsible for supporting the team in theatrical, TV and franchise marketing matters including creative materials, production, marketing events, digital and social media, client management, tie-in promotion and other administrative tasks.

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Responsibilities :

  • Assists in planning and executing movie / TV / franchise marketing campaigns in all marketing aspects, including creative, media buy, publicity, promotion, digital, events and client management

  • Liaises with vendors and agencies on creative, production and media buy to ensure timely and quality delivery of works

  • Assists in planning and executing creative digital marketing campaigns and setting up campaign KPIs

  • Assists in monitoring and analyzing marketing campaign progress, on-going campaign optimization based on assigned KPIs

  • Assists in organizing marketing and publicity events, such as premieres, mall events and other promotional events

  • Supports any special marketing project as required

  • Assists in team administrative work

Basic Qualifications :

  • Minimum 8 years of working experience with at least 3-5 years of working experience preferably in the field of marketing, advertising, media or communication.

  • Solid experience in executing digital marketing campaigns and doing performance tracking is a must

  • Proficiency in using different web analytics tool to optimize campaign performance (i.e. Google Analytics, Omniture, Coremetrics)

  • Proficiency in PC software including Microsoft Word, Excel, PowerPoint, Chinese word processing and design softwares

  • Excellent spoken and written Chinese and English

  • Able to work independently and under pressure, creative, open-minded, responsible, mature, diligent, well-organized and a good team player

Required Education :

  • Degree holders in the field of marketing, business, communications or related disciplines

Additional Information :

1-year contract

Job ID: 555440BR

Location: Causeway Bay,Hong Kong

Job Posting Company: Studio Entertainment