The Walt Disney Company Sr. Manager - Consumer Insights (Freeform) in Burbank, California

Freeform is looking for a Senior Manager to join the Consumer Insights team and lead various research projects and deliver insights that inform important programming and marketing decisions. The Senior Manager will be a valued consumer consultant working with internal teams to understand their insights needs, then develop and execute research using innovative cutting-edge approaches to address those needs.

Responsibilities :

  • Manage research studies from translating business needs into methodology, vendor selection, study design, project management, analysis, presentation / report writing through sharing insights

  • Design and execute consumer research projects to inform development of new and current Freeform series as well as to inform marketing strategy and execution

  • Develop strategic insights about Freeform and its audience and communicate those across the organization

  • Represent the voice of the consumer in terms that are relevant to the business

  • Develop creative and innovative ways to gather key consumer insights that shape strategy and drive key decisions

  • Collaborate with the Freeform measurement team to deliver key insights to internal business partners

Basic Qualifications :

  • Candidate must have a minimum of 5 years of experience in a market research agency or department and at least 3 years of primary research experience

  • Has experience with and is comfortable managing both qualitative and quantitative research

  • Highly-proficient with Excel and PowerPoint

  • Confident, self-motivated detail oriented; able to take ownership of projects and execute them at a high level

  • Analytical thinker who enjoys problem-solving

  • Willing to challenge traditional thinking

  • Superior social and communication skills; able to establish relationships and build trust both inside and outside of the team

  • Passionate consumer of TV, digital media, and pop culture

  • Understands how to turn the consumer’s voice and data into actionable findings for internal business groups that pushes the business forward

  • Knows how to design a research project that meets the need of the business question and can identify which methodology best serves that purpose

  • Is a compelling storyteller who is able to socialize research findings across different departments, meeting the needs of each

  • Ability to juggle multiple projects at once and prioritize effectively

  • Organized with strong time management skills

  • Naturally curious and collaborative

  • Thrives on working within a team environment

Preferred Qualifications :

  • Experience with entertainment research preferred

Required Education :

  • Bachelor's degree or equivalent work experience

Preferred Education :

  • Bachelor's degree w/ major in psychology, anthropology, communications, medias studies or other relevant field

Job ID: 560167BR

Location: Burbank,California

Job Posting Company: Media Networks