The Walt Disney Company Publicity Manager (DCWW) in Burbank, California
The Publicity Manager will drive strategic consumer, trade and business press coverage for the Kids Communications team with a focus on publicity campaigns for Radio Disney Network (Radio Disney and Radio Disney Country) and live-action programming for Disney Channels Worldwide. Strong press relationships with music, TV and entertainment media (including broadcast-TV and radio, print/online, bloggers), and the ability to find, formulate and successfully pitch news stories is essential. Experience and skill in developing and executing publicity campaigns for music-related programming and events, television series, television movies and on-air programming events is required. Ability and ease in managing internal and external relationships (e.g., creative talent and their representatives, all levels of colleagues across business units).
Develop press copy and other press materials and craft messaging for talent and series' creative teams
Develop creative news angles to publicize programming and special events.
Maintain strong relationships with consumer and business reporters, segment producers, and online/blog contacts.
Secure, oversee and manage / cover press interviews, in-studio interviews, set visits, press events, and photo shoots.
Cultivate newsworthy information from talent (Radio Disney and Disney Channel) and creative teams that can be pitched to press.
Collaborate with colleagues across Disney Channels and Disney ABC TV Group Communications to generate ideas and PR for properties and franchises.
A robust understanding of kid's television, properties and brands to ensure proper positioning in the media.
Basic Qualifications :
Minimum five years publicity experience in music / TV / media
Must demonstrate superb written and verbal communication skills
Must have excellent understanding of effective media relations practices
Must be self-motivated and proactive with the ability to manage multiple projects
Must have working knowledge of reporters who cover music and television
Must have strong interpersonal skills, and be capable of working independently and in a team atmosphere
Must have familiarity with social media
Must have experience working with Microsoft Word, Excel and PowerPoint
Must have a strong work ethic, desire and commitment to accept increasingly greater challenges and responsibilities
Must have ability to adapt in a fast-paced corporate work environment
Preferred Qualifications :
- PhotoShop and graphic design skills
Required Education :
- Bachelor’s Degree or equivalent work experience
Preferred Education :
- Bachelor’s Degree with an emphasis in Communications, Journalism, Media Relations, Public Relations
Additional Information :
- The position is based in Burbank, CA and reports to the Executive Director of Communications.
Equal Opportunity Employer-Female/Minority/Veteran/Disability/Sexual Orientation/Gender Identity
Job ID: 531686BR
Job Posting Company: Media Networks