The Walt Disney Company Publicity Manager (DCWW) in Burbank, California

The Publicity Manager will drive strategic consumer, trade and business press coverage for the Kids Communications team with a focus on publicity campaigns for Radio Disney Network (Radio Disney and Radio Disney Country) and live-action programming for Disney Channels Worldwide. Strong press relationships with music, TV and entertainment media (including broadcast-TV and radio, print/online, bloggers), and the ability to find, formulate and successfully pitch news stories is essential. Experience and skill in developing and executing publicity campaigns for music-related programming and events, television series, television movies and on-air programming events is required. Ability and ease in managing internal and external relationships (e.g., creative talent and their representatives, all levels of colleagues across business units).

Responsibilities :

  • Develop press copy and other press materials and craft messaging for talent and series' creative teams

  • Develop creative news angles to publicize programming and special events.

  • Maintain strong relationships with consumer and business reporters, segment producers, and online/blog contacts.

  • Secure, oversee and manage / cover press interviews, in-studio interviews, set visits, press events, and photo shoots.

  • Cultivate newsworthy information from talent (Radio Disney and Disney Channel) and creative teams that can be pitched to press.

  • Collaborate with colleagues across Disney Channels and Disney ABC TV Group Communications to generate ideas and PR for properties and franchises.

  • A robust understanding of kid's television, properties and brands to ensure proper positioning in the media.

Basic Qualifications :

  • Minimum five years publicity experience in music / TV / media

  • Must demonstrate superb written and verbal communication skills

  • Must have excellent understanding of effective media relations practices

  • Must be self-motivated and proactive with the ability to manage multiple projects

  • Must have working knowledge of reporters who cover music and television

  • Must have strong interpersonal skills, and be capable of working independently and in a team atmosphere

  • Must have familiarity with social media

  • Must have experience working with Microsoft Word, Excel and PowerPoint

  • Must have a strong work ethic, desire and commitment to accept increasingly greater challenges and responsibilities

  • Must have ability to adapt in a fast-paced corporate work environment

Preferred Qualifications :

  • PhotoShop and graphic design skills

Required Education :

  • Bachelor’s Degree or equivalent work experience

Preferred Education :

  • Bachelor’s Degree with an emphasis in Communications, Journalism, Media Relations, Public Relations

Additional Information :

  • The position is based in Burbank, CA and reports to the Executive Director of Communications.

Equal Opportunity Employer-Female/Minority/Veteran/Disability/Sexual Orientation/Gender Identity

Job ID: 531686BR

Location: Burbank,California

Job Posting Company: Media Networks