The Walt Disney Company Senior Analyst-Consumer Insight in Shanghai, China

Job Description

Responsibilities :

  • Manage all phases of the market research process including needs identification, project design, instrument design, analysis, and presentation of results

  • Interpret results to provide objective, clear and actionable findings that allow management to make fact-based decisions. Have strong capability to write both quantitative and qualitative research reports and review/re-write reports from external partners

  • Partner with external agency to develop research projects that address client business needs, monitor fieldwork and data analysis process as required maintaining high quality, summarizing and sharing findings

  • Effectively manage multiple project assignments at once across various client groups in a fast paced environment

  • Provide regular status updates and share consumer insights gleaned to leverage market knowledge across a broad spectrum of Cast/LOBs

  • Build and manage relationships with internal/external partners, and primary research vendors

  • Ensure consumer perspectives are front-and-center across all LOB strategies

Basic Qualifications :

  • Bachelor or above degree

  • Hands-on marketing researcher with 5+ years experiences in Marketing Research (prefer having both agency and client side experiences)

  • At least 5 years’ experience working in a research role in Mainland China. Pan Asian experience a plus

  • Proven experience with both quantitative and qualitative techniques , Hands-on experience with SPSS or similar package required

  • Critical thinker, able to sort through complex business issues to develop research plans. Able to think out of the box and willing to try different research approaches

  • Able to conceptualize and build an analytic plan, design questionnaire or discussion guides, and partner with internal clients to develop appropriate stimulus materials

  • Demonstrated ability to identify thematic learning from research, translate research data into actionable insights and recommendations through compelling reports and presentations that tell a story

  • Demonstrated ability to partner with external research consultants

  • Demonstrated ability to handle confidential information

  • Demonstrated problem solving and decision making skills

  • Able to maintain a strong sense of objectivity when sharing results

  • High attention to detail and accuracy

  • Written and verbal fluency in Mandarin and English

Additional Information :

Keyword: shdrprofessional

Job ID: 384240BR

Location: Shanghai,China

Job Posting Company: Disney Parks & Resorts