The Walt Disney Company DMCE Franchise Internship - DCPI, Fall 2017 in Glendale, California

Disney Consumer Products and Interactive Media (DCPI) is the business segment of The Walt Disney Company (NYSE:DIS) that brings our Company's stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps and console games. DCPI comprises: Disney Consumer Products (DCP), and Disney Interactive (DI). The combined segment is home to world class teams of app and game developers, licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire imaginations around the world.

The Disney Professional Internships program offers a unique opportunity to explore the world of Disney Consumer Products and Interactive Media (DCPI) in a seasonal, paid assignment with meaningful and productive projects that allow you to build your resume. You will be provided with challenging projects, performance feedback, valuable networking opportunities, and many educational and social opportunities. This position will start in September and last through January.

The Disney Media, Classics and Entertainment team is responsible for franchise development and licensing of all characters and franchises connected to Disney Junior, Disney Channel, Mickey and Friends, Minnie Mouse, and the Walt Disney Studios Live Action Entertainment slate. The Franchise Development team serves as the segment liaison with other Walt Disney Company divisions and retailers around the world and is responsible for developing franchise initiatives and product marketing programs designed to drive product sales and maximize the Disney portfolio.

Responsibilities :

  • Coordinate and maintain accuracy of franchise tools (calendars, fact sheets); franchise plans, licensing show materials (sizzle, assets)

  • Create and present 1-2 marketing projects during course of internship

  • Conduct various analysis and deep dive projects

  • Participate and contribute to brainstorm and ideation sessions

  • Assist with the preparation/presentation of internal meetings, asset requests

  • Assist Managers with day to day business needs

Basic Qualifications :

  • Self-motivated and able to work relatively independently

  • Confident, but able to ask for assistance when uncertain

  • Display ability to multi-task, managing a variety of initiatives / issues simultaneously

  • Capable of meeting deadlines and dealing with time constraints

  • Excellent interpersonal, communication and presentation skills

  • Ability to build relationships, be flexible/adaptable, able to collaborate, influence and persuade

  • Possess strong computer skills; working knowledge of Keynote and PowerPoint

  • Familiarity with The Walt Disney Company brand and its businesses

Preferred Qualifications :

  • Previous experience in Consumables, Toys or Apparel desirable

Required Education :

Enrolled in an accredited college or university and taking at least one class or be currently participating in the Disney College Program, Disney Culinary Program or Disney Professional Internship Program.

Preferred Education :

Currently pursuing an undergraduate degree with a major in Business or Marketing

Additional Information :

From toys, apps and apparel to books and games, Disney Consumer Products and Interactive Media brings our company’s stories and characters to life through innovative and engaging physical products and digital experiences, inspiring the imaginations of the young and young at heart.

Job ID: 475644BR

Location: Glendale,California

Job Posting Company: Disney Consumer Products and Interactive Media