The Walt Disney Company Vice President- Creative Services and Programming, WLS-TV in Chicago, Illinois
We are seeking a strategic creative executive who understands how a media brand interacts with audiences anywhere and anytime. Reporting to the President and General Manager of WLS-TV, this executive will manage the station’s brand on all platforms and produce brand appropriate original content. This position requires expertise in data-focused, audience-based brand development and design, content creation and social media marketing, as well as experience in social listening, sales promotions and influencer marketing.
Manage the ABC7 brand on all platforms (on-air, online, mobile, etc.) through the development and execution of innovative creative and marketing campaigns.
Leverage research and real time data analytics to launch timely social media campaigns that grow audience engagement with and emotional connection to the ABC7 brand, content and talent.
Be a Creative link to our local community, and develop relationships with community stakeholders to drive earned media.
Oversee the creative development and production of live event, original series and select short-form programming.
Manage the station’s off-channel media budget and media buying agency.
Grow the brand identity and relevance of ABC7 by developing and creating original, emotionally-impactful content and touch points for our audiences.
Basic Qualifications :
A demonstrated track record of managing the creative expression of a media brand on and off-air.
Experience with, or deep understanding of, brand management across digital platforms (online, mobile, etc.), including social media.
A strong understanding of how to use research and data analytics tools to drive audience engagement and media buying on all platforms.
Experience supervising the development and production of live event and series programming.
Excellent management skills and an ability to inspire a creative, positive, supportive and encouraging work environment.
A proven track record of working across departments to build a collaborative work environment.
Preferred Qualifications :
Experience working in the marketing and/or programming department at a local broadcast station.
Experience producing original content that integrates sponsors and advertisers.
Additional Information :
EQUAL OPPORTUNITY EMPLOYER - FEMALE/MINORITY/VETERAN/DISABILITY/SEXUAL ORIENTATION/GENDER IDENTITY.
Job ID: 471376BR
Job Posting Company: Media Networks