The Walt Disney Company Vice President- Creative Services and Programming, WLS-TV in Chicago, Illinois

We are seeking a strategic creative executive who understands how a media brand interacts with audiences anywhere and anytime. Reporting to the President and General Manager of WLS-TV, this executive will manage the station’s brand on all platforms and produce brand appropriate original content. This position requires expertise in data-focused, audience-based brand development and design, content creation and social media marketing, as well as experience in social listening, sales promotions and influencer marketing.

Responsibilities :

  • Manage the ABC7 brand on all platforms (on-air, online, mobile, etc.) through the development and execution of innovative creative and marketing campaigns.

  • Leverage research and real time data analytics to launch timely social media campaigns that grow audience engagement with and emotional connection to the ABC7 brand, content and talent.

  • Be a Creative link to our local community, and develop relationships with community stakeholders to drive earned media.

  • Oversee the creative development and production of live event, original series and select short-form programming.

  • Manage the station’s off-channel media budget and media buying agency.

  • Grow the brand identity and relevance of ABC7 by developing and creating original, emotionally-impactful content and touch points for our audiences.

Basic Qualifications :

  • A demonstrated track record of managing the creative expression of a media brand on and off-air.

  • Experience with, or deep understanding of, brand management across digital platforms (online, mobile, etc.), including social media.

  • A strong understanding of how to use research and data analytics tools to drive audience engagement and media buying on all platforms.

  • Experience supervising the development and production of live event and series programming.

  • Excellent management skills and an ability to inspire a creative, positive, supportive and encouraging work environment.

  • A proven track record of working across departments to build a collaborative work environment.

Preferred Qualifications :

  • Experience working in the marketing and/or programming department at a local broadcast station.

  • Experience producing original content that integrates sponsors and advertisers.

Additional Information :

EQUAL OPPORTUNITY EMPLOYER - FEMALE/MINORITY/VETERAN/DISABILITY/SEXUAL ORIENTATION/GENDER IDENTITY.

Job ID: 471376BR

Location: Chicago,Illinois

Job Posting Company: Media Networks